I started my digital marketing expedition in the automotive industry. This gave me a strong base in paid marketing and a masterclass in adhering to COOP. I wore many hats in this role and eventually was able to hone a few core practices and strategies. Now I embrace a myriad of marketing platforms and categories. It’s a moving target.
Marketing is an ever moving target, a shrub that continues to grow and spread. Left unchecked and without direction campaigns will become unruly and unfocused. By picking and end goal and some desired metrics we can trim the excess and overgrowth to ensure our marketing shrub will continue to have success.
Monitoring trends and having the discipline to audit/ analyze is a profoundly useful skill.
Recognizable, Relevant, and Relatable Marketing. Once you find a strategy that is producing you must nourish and tend to. Without adjustments and attention these strategies will fall to the wayside and wilt.
Paid marketing consists of more traditional digital advertising; Google Ads, Meta, Microsoft, etc. This is paid traffic that needs to be cultivated and monitored in order to get the results you need.
Measuring what matters and using real-world collected data to inform strategy and customer trends is vital. Anything that isn’t performing or providing must go to the wayside or be adapted for better market penetration.
A few guides I’ve found success with are “From The Vine” Audience Cultivation and Determining Your Signal with a “Layered Lens Approach”
Audiences are tiered lists comprised of segments. These give ads the basic parameters to guide Google or whatever platform on who to serve your ad to. Within those segments are comprehensive directories of search terms, app users, demographic info, etc. These are fine systems that when layered allow us to hone in on a sculpted, targeted group.
The Layered Lens approach is layered information sets to narrow the scope of your audience and make leads qualified by ensuring they are going to in market buyers. Think of a beam of light being constricted, focused, and then amplified through a series of magnifying lenses.
Outlining the intended audience
Embracing social media was a huge departure for me in my career. My elitist preconceptions we melted away by social media’s utility as a gauge for customer enjoyment, brand reception, creative variance, and another avenue of marketing.
Social media has been so integrated into the modern world of marketing that new pitfalls have arose.
COOP (Cooperative Advertising) is a vital part of marketing because it allows brands and retailers to share the cost and benefits of advertising. By pooling resources, both parties can increase their reach, amplify brand visibility, and drive more sales—often at a lower cost than going solo. It strengthens partnerships, ensures consistent messaging across channels, and helps businesses maximize their marketing ROI.
Adhering to design regulations is what allows most dealers to get a kickback from the OEM and proved vital in the formative parts of my career.
I started my digital marketing expedition in the automotive industry. This gave me a strong base in paid marketing and a masterclass in adhering to COOP. I wore many hats in this role and eventually was able to hone a few core practices and strategies. Now I embrace a myriad of marketing platforms and categories. It’s a moving target.
Marketing is an ever moving target, a shrub that continues to grow and spread. Left unchecked and without direction campaigns will become unruly and unfocused. By picking and end goal and some desired metrics we can trim the excess and overgrowth to ensure our marketing shrub will continue to have success.
Monitoring trends and having the discipline to audit/ analyze is a profoundly useful skill.
Recognizable, Relevant, and Relatable Marketing. Once you find a strategy that is producing you must nourish and tend to. Without adjustments and attention these strategies will fall to the wayside and wilt.
Paid marketing consists of more traditional digital advertising; Google Ads, Meta, Microsoft, etc. This is paid traffic that needs to be cultivated and monitored in order to get the results you need.
Measuring what matters and using real-world collected data to inform strategy and customer trends is vital. Anything that isn’t performing or providing must go to the wayside or be adapted for better market penetration.
A few guides I’ve found success with are “From The Vine” Audience Cultivation and Determining Your Signal with a “Layered Lens Approach”
Audiences are tiered lists comprised of segments. These give ads the basic parameters to guide Google or whatever platform on who to serve your ad to. Within those segments are comprehensive directories of search terms, app users, demographic info, etc. These are fine systems that when layered allow us to hone in on a sculpted, targeted group.
The Layered Lens approach is layered information sets to narrow the scope of your audience and make leads qualified by ensuring they are going to in market buyers. Think of a beam of light being constricted, focused, and then amplified through a series of magnifying lenses.
Outlining the intended audience
Embracing social media was a huge departure for me in my career. My elitist preconceptions we melted away by social media’s utility as a gauge for customer enjoyment, brand reception, creative variance, and another avenue of marketing.
Social media has been so integrated into the modern world of marketing that new pitfalls have arose.
COOP (Cooperative Advertising) is a vital part of marketing because it allows brands and retailers to share the cost and benefits of advertising. By pooling resources, both parties can increase their reach, amplify brand visibility, and drive more sales—often at a lower cost than going solo. It strengthens partnerships, ensures consistent messaging across channels, and helps businesses maximize their marketing ROI.
Adhering to design regulations is what allows most dealers to get a kickback from the OEM and proved vital in the formative parts of my career.
I started my digital marketing expedition in the automotive industry. This gave me a strong base in paid marketing and a masterclass in adhering to COOP. I wore many hats in this role and eventually was able to hone a few core practices and strategies. Now I embrace a myriad of marketing platforms and categories. It’s a moving target.
Marketing is an ever moving target, a shrub that continues to grow and spread. Left unchecked and without direction campaigns will become unruly and unfocused. By picking and end goal and some desired metrics we can trim the excess and overgrowth to ensure our marketing shrub will continue to have success.
Monitoring trends and having the discipline to audit/ analyze is a profoundly useful skill.
Recognizable, Relevant, and Relatable Marketing. Once you find a strategy that is producing you must nourish and tend to. Without adjustments and attention these strategies will fall to the wayside and wilt.
Paid marketing consists of more traditional digital advertising; Google Ads, Meta, Microsoft, etc. This is paid traffic that needs to be cultivated and monitored in order to get the results you need.
Measuring what matters and using real-world collected data to inform strategy and customer trends is vital. Anything that isn’t performing or providing must go to the wayside or be adapted for better market penetration.
A few guides I’ve found success with are “From The Vine” Audience Cultivation and Determining Your Signal with a “Layered Lens Approach”
Audiences are tiered lists comprised of segments. These give ads the basic parameters to guide Google or whatever platform on who to serve your ad to. Within those segments are comprehensive directories of search terms, app users, demographic info, etc. These are fine systems that when layered allow us to hone in on a sculpted, targeted group.
The Layered Lens approach is layered information sets to narrow the scope of your audience and make leads qualified by ensuring they are going to in market buyers. Think of a beam of light being constricted, focused, and then amplified through a series of magnifying lenses.
Outlining the intended audience
Embracing social media was a huge departure for me in my career. My elitist preconceptions we melted away by social media’s utility as a gauge for customer enjoyment, brand reception, creative variance, and another avenue of marketing.
Social media has been so integrated into the modern world of marketing that new pitfalls have arose.
COOP (Cooperative Advertising) is a vital part of marketing because it allows brands and retailers to share the cost and benefits of advertising. By pooling resources, both parties can increase their reach, amplify brand visibility, and drive more sales—often at a lower cost than going solo. It strengthens partnerships, ensures consistent messaging across channels, and helps businesses maximize their marketing ROI.
Adhering to design regulations is what allows most dealers to get a kickback from the OEM and proved vital in the formative parts of my career.
